BetMGM accepted a partnership with the Las Vegas Aces, ending up being the reigning WNBA champions' online casino and sportsbook partner.

The arrangement is a leading sportsbooks' very first collaboration with a ladies's expert sports group, demonstrating women's sports' increasing commercial appeal and visibility in the U.S.

- BetMGM is now the Las Vegas Aces' special online gambling establishment and sportsbook partner.
- The deal is the very first between a U.S. online sportsbook and a U.S. women's sports team.
- The Aces and BetMGM pledged continuous contributions to The Just One Project throughout the season.

Local media initially reported the collaboration between BetMGM and the Aces and will create extra activations throughout the 2025 WNBA season. That consists of top quality content, special fan promotions, and community-based initiatives.

To mark the statement, BetMGM and Vegas Aces' executives met at the renowned Fountains of Bellagio in Las Vegas. The conference highlighted their shared commitment to advancing women's sports and funding neighborhood programs.

"That sends out volumes about who they are, however more notably, the impact. I can't state adequate about the impact and the work that we're going to be able to do together in this space to assist this neighborhood be better," stated Aces President Nikki Fargas.

Alongside the new partnership, the Aces announced a running charitable effort. They committed to a season-long series of donations to The Just One Project, a Las Vegas not-for-profit that deals with food insecurity.

The contributions will go towards groceries and support for regional clingy households, even more incorporating the Aces into the Vegas community and matching with BetMGM's corporate social responsibility initiatives.

@BetMGM is happy to champion ladies's sports as the exclusive online gambling establishment & sportsbook partner of the @LVAces & an authorized video gaming partner of the @WNBA.

Through the "Meals for Steals" program, BetMGM will donate meals to The Just One Project for every single Aces home take. pic.twitter.com/nGHiBNTnkx

BetMGM to lead Century Casinos sports betting in Missouri

On the operational and regulative front, BetMGM, the joint venture of MGM Resorts International and Entain, likewise advanced its strategic position with access to the online Missouri sports wagering market. A new arrangement with Century Casinos lets BetMGM operate online and mobile sports wagering under Century's state-issued licenses.

The deal also allows BetMGM to develop retail sportsbook areas at Century Casino & Hotel Cape Girardeau and Century Casino Caruthersville.

The deal was settled under Century's subsidiary operations in Cape Girardeau and signed as a long-term offer. Under the contract, BetMGM runs the digital sportsbook service in Missouri while providing up some of its net video gaming profits to Century Casinos.

Century Casinos can still construct standard brick-and-mortar sportsbooks at its 2 Missouri casinos. These retail areas would be physical equivalents to the online platform, raising brand awareness and giving clients multiple entry points to BetMGM products.

The Missouri Gaming Commission mandated all sportsbook operators get correct licenses before looking operations. BetMGM requires last regulatory approval.