The iconic American game program remains in its 41st season and has never ever had a jackpot reward of this kind previously.

" Big Money Week" is turning up for Wheel of Fortune from May 20-24, and one of the leading sports betting and iGaming operators is commemorating in style like never ever in the past.

BetMGM will sponsor a Nightly Progressive Jackpot that will be contributed to whatever a contestant wins if they solve the show's Bonus Puzzle. There will also be a BetMGM-branded "Double Jackpot" wedge on the popular Wheel offering entrants who earn the chance to add double Nightly Progressive Jackpot to their total if they win the Bonus Round.

This is the very first time in the history of the wildly effective syndicated video game program that there will be this kind of nightly contest. Wheel Of Fortune reaches 21.5 million special viewers weekly, and the 9.1 million audiences who tune in on a nightly basis will have the ability to take part in the action by going to www.wheeloffortune.com to register for the possibility to win the Nightly Progressive Jackpot.

" BetMGM is honored to join Wheel of Fortune throughout this milestone week and belong of a game program that has made a palace in American tv history," said BetMGM's CEO Adam Greenblatt in a news release. "' Big Money Week' is a terrific partnership, giving candidates and viewers in your home the opportunity to experience the enjoyment of a progressive prize."

Branding Opportunity

BetMGM has actually been pumping the Progressive Jackpot brand of late.

In March, the operator announced the progressive jackpot in New Jersey was the biggest in its history at $4 million at the time.

For the Wheel of Fortune activation, show manufacturer Sony Pictures Television will incorporate BetMGM's branding into the video game program's on-set positionings including:

- Co-branded graphics displayed in the center monitor
- In-show display screens of BetMGM's logo design on host Pat Sajak's display
- Two BetMGM Double Jackpot Wheel wedges
- A BetMGM jackpot ticker appears above the puzzle board during each episode

In March 2023, BetMGM also worked together with IGT to launch The United States and Canada's first brand-led online gambling establishment with Wheel of Fortune Online Casino.

MGM Resorts, which owns 50% of BetMGM together with Entain, acknowledged its opportunistic outlook on iGaming in its recent earnings report. MGM Resorts CEO Bill Hornbuckle said "Obviously iGaming is a genuine opportunity over time," so making huge moves like this one with Wheel of Fortune to prop up BetMGM's iGaming brand lines up with that notion.