PlayStar Casino has actually announced a collaboration with the National Hockey League (NHL)'s New Jersey Devils and their home arena, the Prudential Center. The cooperation aims to raise fan engagement and improve brand name visibility throughout the 2024-25 NHL season.

PlayStar will use exclusive fan experiences and sponsor the "Golden Goal Sweepstakes" promo in exchange for brand name exposure through online communications and throughout home games.

The "Golden Goal Sweepstakes" promotion is set to run all season long, using a $10,000 money reward. Fans must enter a submission in the Golden Goal contest for the chance of being arbitrarily picked to win if a goal is scored between the 11:00 and 10:00 minute mark of the second period of any Devils home video game.

Later in the season, the companies prepare to present ice hockey-themed gambling establishment video games that would enable PlayStar consumers to contend for tickets to future video games and occasions at the Newark arena.

"Through our sponsorship of the 'Golden Goal Sweepstakes' promotion and our comprehensive existence at Prudential Center, we'll be able to position the PlayStar brand name in front of an extremely engaged online gambling establishment audience while also offering new and existing clients alike the possibility to win VIP home game and show tickets as well as many other money-can't-buy experiences," PlayStar's chief marketing officer Jon Bowden commented.

The Prudential Center will feature PlayStar Casino branding in in-game graphics and public address statements at the arena, broadening its direct exposure to the New Jersey market. The gambling establishment launched in New Jersey in 2022 through a market gain access to handle Atlantic City's Ocean Resort Casino. PlayStar Casino continues to fare well versus other New Jersey online casinos, with current results for August 2024 revealing more than $2.3 million in profits. However, the casino has yet to expand its operations to other states.

"Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our gamers," included Bowden.

The Garden State has been home to online casinos because November 2013, when it ended up being the 2nd iGaming state behind Delaware. The state is now home to around 30 online casino operators, including Caesars, BetMGM, FanDuel, and others.

NHL 2024-25

The Devils opened the 2024-25 NHL regular season on Friday with a 4-1 win over the Buffalo Sabres throughout an NHL Global Series video game held in Prague, Czech Republic. The regular season will continue through April 2025, marking the 108th season of operation and the 107th season of play.

The Devils have a storied history, ranking 17th overall in NHL history with more than 1,500 regular-season wins. Since their facility in 1982, the team has actually won three Stanley Cups, securing championships in 1995, 2000, and 2003.