By Daniel Clark, Group Commercial Director at EveryMatrix.

With ICE 2026 just weeks away, at EveryMatrix we have actually been working alongside our tier one clients to curate a series of success stories, showcasing how impressive innovation can significantly and sustainably grow operator and lottery game brands.

At this year's global gaming event in Barcelona (stand 2Q50) visitors, customers and prospects seeking to change from underperforming tradition platform innovation to our innovative turnkey options, will have the ability to touch, listen and discover our clients' success at their leisure within a devoted location.

Below is a sneak peek of simply 3 of those stories: powering a new age of sports wagering in a freshly regulated market with the Hungarian National Lottery and digital brand TippmixPRO; Building a UK Turnkey powerhouse with opposition brand name BetTom; and supplying an accountable betting experience to millions of Norwegians with Norsk Tipping.

TippMixPRO - Hungarian Lottery

This was among our biggest tasks involving numerous groups, a bespoke method and a laser concentrate on customer-centricity.

Founded in 1991, Szerencsejáték Zrt is Hungary's state-owned lottery and video gaming company has more than 7,700 retail outlets nationwide, providing whatever from lotto tickets to sports wagering.

When the country's online sports wagering market opened to competitors in 2023, Szerencsejáték recognised it had an opportunity, as well as an obstacle. To grow in this brand-new regulated area, its online brand name TippmixPRO needed a modern-day, compliant and scalable platform efficient in meeting stringent technical requirements while also providing a great experience for Hungarian gamers.

New managed market, a brand-new period

The new structure came with major demands around responsible betting, gamer defense and data openness. Any partner would need to demonstrate not just technical expertise, but also the ability to navigate intricate policies and deliver tailored options for a state-owned operator under heavy examination.

EveryMatrix was among 27 suppliers to go into the public tender procedure. After a strenuous, multi-stage treatment, we were granted the opportunity to power TippmixPRO with an end-to-end digital sportsbook option.

Delivering a locally hosted, regulation-ready sportsbook

Among the primary conditions was that all customer information had to stay within Hungary. To achieve this, we developed a brand-new local data centre, total with more than 100 servers and big volumes of devoted hardware.

Responsible gambling was another foundation. Dealing with third-party providers, we incorporated robust self-exclusion tools, stringent age verification, deposit limitations and on-site messaging into the OddsMatrix sportsbook, making sure full alignment with Hungary's requirements.

Launching a new chapter

The new TippmixPRO, powered by EveryMatrix, went live in October 2023. Today the brand name continues to go from strength to strength. Sportsbook coverage encompasses more than 120,000 monthly occasions, while our Bet Builder item by means of our sportsbook platform has actually given players more option and engagement than ever before. Acquisition and retention were likewise increased through bonusing tools, while automated danger management drove performance across operations.

What began as a regulatory obstacle has actually developed into a success story that continues to grow as TippmixPRO reinforces its position in Hungary's newly competitive betting landscape.

BetTom

Introducing BetTom, among the most vibrant sportsbook-focused brand names to go into the UK market recently. The brand is developed on a basic however powerful concept: to provide a scalable, personalised wagering experience that puts leisure consumers initially.

To bring his vision to truth, BetTom needed more than a supplier; a platform partner efficient in providing a localised, unique modern video gaming experience with gamer choice and operator control at the heart of it.

Choosing a platform partner for growth

Throughout 2024, the company led a comprehensive procurement process to find a partner who might support its ambitions and the mix of our global prowess and UK focused acquisition of FSB Technology suggested it signed a multi-year offer with EveryMatrix.

With a broad product proposal required, the operator picked EveryMatrix's full turnkey solution across essential verticals of sport, casino, platform and affiliate.

These best-of-breed products deliver unsurpassable scale across material, bonusing and information while providing localised functions for the co.uk market by means of a proprietary horse racing platform, UK focused lobby management and affiliate market intelligence.

Given horse racing's value to BetTom's proposition, our exclusive platform was important to the collaboration, offering complete pricing control, incorporated bonusing and 24/7 trading group access.

BetTom went reside on schedule in May 2025, perfectly timed for the marque occasions of the UK flat racing season

From aspiration to velocity

Since going live BetTom has quickly emerged as the fastest-growing operator on our sportsbook platform, achieving eight-figure regular monthly turnover and keeping strong double-digit profit margins.

Its customised marketing strategy, powered by our information abilities and bonusing tools, is driving remarkable gamer acquisition, constant retention and high life time value.

Norsk Tipping

With special rights to online gaming in the country Norsk Tipping plays an unique role in the Norwegian market. Founded to transport betting incomes back into society, it operates under stringent regulations and faces a substantial difficulty: balancing home entertainment and obligation in an extremely managed market.

In 2016, Norsk Tipping decided it required a brand-new service, releasing a worldwide tender to discover a partner efficient in providing a safe and secure, certified and appealing gambling establishment platform. After a year-long choice procedure involving 10 service providers, the business picked EveryMatrix.

Balancing compliance and engagement in a regulated market

All net make money from Norsk Tipping are assigned to sports, culture and NGOs but its function provides a challenge: balancing entertainment and responsibility. In an extremely managed market, the company needs to safeguard players from damage while using a modern-day video gaming experience that contends with overseas operators.

It needed more than just an aggregator. It wanted:

A sophisticated iGaming combination platform with simple command and control.
Compliance-first tools to implement strict responsible gaming requirements.
Seamless material delivery from multiple companies via a single API.
Stability and uptime through 24/7 monitoring and technical support.

EveryMatrix casino platform powers Norsk Tipping's journey

From the first day, we aligned our platform with Norsk Tipping's objective of safe, interesting and socially responsible gambling. Beyond content aggregation, our gambling establishment platform uses efficiency features within lobby management and video game management, along with accountable gambling and compliance functionalities.