Sensor Tower's State of Mobile 2026 report showed that sports apps saw record downloads in 2025, with sportsbook and gambling establishment platforms at the centre of the development.

Global downloads for sportsbook and casino apps saw year-on-year growth of 34%, in spite of a decline of 6% in the US.

Adoption in brand-new markets consisting of Brazil drove the sector-wide boom, with Betano being the most downloaded sports app in the country.

Meanwhile, Flashscore, Betnacional and bet365 completed the country's leading 4, and Sportingbet, H2bet, Betão wager and Superbet made the top 10, hammering home the dominance of the sector in the location.

"Superbet's growth in Brazil has been driven by a long-term method to customer engagement, constructed on the combination of product quality, brand significance and accountable operations," stated Patricia Bortolozo Prates, SuperBet Brazil's Marketing Director.

"From the start, we comprehended that presence alone does not develop commitment. Sustainable engagement comes from delivering a constant, trustworthy and user-friendly experience that develops trust in time.

"On the product side, the focus has actually been on functionality, platform stability and a broad offering that fulfills different customer preferences. This is supported by strong customer care and a clear dedication to transparency, which are important to retention and lifetime value."

Globally, Indian dream sports platform Dream11 topped the list. Dream11's inclusion on the list will likely provide some relief to business management following the restriction on real-money games in India last year, triggering the firm to embark on a substantial international expansion drive.

Following Dream11 were streaming platform and wagering operator DAZN and football media app BeSoccer, while live scores app, sports media and sports betting affiliate marketing Flaschore ranked fifth.

"The State of Mobile 2026 report verifies what we see in our raw data: sports fans are progressively requiring speed and depth over basic content," said Martin Matejka, Marketing Director of Flashscore.

"This dual achievement highlights an uncommon dominance in the mobile environment: Flashscore is not only maintaining the biggest international audience however is likewise acquiring brand-new users faster than any rival in the sector.

"For the betting and sports marketing markets, these numbers represent an enormous, extremely engaged audience that counts on Flashscore for instantaneous information, making it a vital touchpoint for real-time sports usage."

Changing landscapes from India to America

Dream 11's addition on the list will likely offer some relief to business leadership following the ban on real-money games in India in 2015, triggering the firm to start a substantial global growth drive.

Despite a small dip in the US - most likely due to the introduction of regulative restrictions in locations like California, Texas and Georgia - the development of Pick 'em apps stopped the slide.

Apps such as Underdog (+39%) and Sleeper (+15%) saw significant growth, while established names consisting of betMGM (-33%), FanDuel (-17%) and DraftKings (-15%) all knowledgeable double digit falls.

The figures around BetMGM, FanDuel and DraftKings could indicate a plateauing of the US sportsbook market, as smaller sized rivals find their specific niche and forecasts markets like Kalshi and Polymarket continue to grow - though the latter two were not featured on Sensor Tower's list.

Separetely, Underdog, Sleeper and fellow Pick 'em apps like PrizePicks and Betr Picks have actually targeted US markets unattainable to traditional sportsbooks, as they are often categorised as Daily Fantasy Sports (DFS) apps and are exempt to the very same regulative requirements as wagering platforms.

The space in regular monthly active users share in the area has actually closed significantly, with 37% of users now on Pick 'em apps and 63% on sportsbetting apps. This is a plain contrast to around three years ago, when sportsbetting apps had 79% of users.

Although the space is closing, FanDuel still ranked as the 3rd most downloaded sports app in the US, ahead of PrizePicks in 4th and 5th positioned DraftKings.

FanDuel also made the top 10 in Canada, ranking 5th, behind 2nd positioned bet365 and 3rd put Ontario Gaming and Lottery Group (OLG), but ahead of Stake in sixth and DAZN in seventh. The latter was also the third most downloaded sports app in Argentina.

Mexico's leading 10 was betting-heavy, with Caliente Casino, DAZN, betmexico.mx and Betmaster comprising the leading four respectively.

Playdoit (sixth) ranked ahead of Rushbet (seventh), Betano (8th) and LiveScore (10th) in a country which could see further development this summertime when it plays host to the World Cup.

So, how does a brand protect its put on this list? How does one become so well acknowledged that it becomes the typical consumer's go-to when they initially download a sportsbook? SuperBet's Marketing Director provides an explanation.

"From a brand name point of view, Superbet buys sports, home entertainment and cultural platforms that produce genuine emotional connections with audiences, while integrating these efforts into a wider media and material technique," Bortolozo Prates remarked.

"We have placed ourselves among the leading players in Brazil's home entertainment and cultural sectors, moving beyond mere direct exposure to deliver distinct user experiences through high-impact sponsorships, including Carnival, the Club's World Cup, and Brazil's leading music celebrations.

"Importantly, this engagement strategy has actually evolved in lockstep with Brazil's regulated market. By sticking to the highest standards of governance and compliance, we differentiate ourselves through trustworthiness and sustainable value production.