BOSTON, Nov. 02, 2020 (GLOBE NEWSWIRE) - Today, DraftKings revealed an exclusive, multi-year relationship with Bryson DeChambeau, who will become the very first active professional golf enthusiast to represent the digital sports home entertainment and video gaming company through an integrated brand name, material, marketing, and VIP centric cooperation that will include Bryson DeChambeau as the face of DraftKings golf. Bryson is presently ranked No. 6 in the Official World Golf Ranking and is coming off his first significant championship at the U.S. Open in September, 2020. Starting with the 2020 Masters, the DraftKings logo design will be featured on DeChambeau's signature golf cap.
"Professional golf has actually been a key growth sport in both day-to-day dream and sports betting, and our collaboration with Bryson DeChambeau is a significant new layer of mainstream brand name exposure and fan experience," stated Jason Robins, co-founder and CEO, DraftKings. "As one of golf's most promising professional athletes and the current U.S. Open champion, DraftKings is strategically aligning with winning athletes like Bryson who embody and embolden the competitive fire of our consumers."
At DraftKings, golf stays the fourth-most-popular sport for daily fantasy while golf sportsbook deal with has grown over ten times year over year. Excluding NFL video games, the 2019 Masters ranked among the top five highest-bet sporting events on DraftKings while 2020 has actually featured a number of the company's most widely wager golf competitions of all time. Amidst this surge in golf wagering, the athlete sponsorship also involves special experiential elements to engage fans such as playing a round of golf with or getting golf lessons from Mr. DeChambeau.
"DraftKings has actually been at the leading edge of innovation for how individuals experience golf, and the company continues to modernize the game through technology developed by and for sports fans," said Bryson DeChambeau. "The video gaming market has actually already helped golf reach broader audiences, and I am proud to work with DraftKings on boosting fan excitement and engagement in the video game."
With the 2020 Masters occurring in November for the very first time in history and overlapping with the NFL during the last round on Sunday, DraftKings is providing a $100,000 free-to-play swimming pool that captures the action of both sports. This is the first multi-sport swimming pool DraftKings has actually developed as the business further adapts to the unique sports calendar of 2020.
Fans can access DraftKings Sportsbook and Daily Fantasy Sports by checking out www.draftkings.com or by downloading DraftKings apps by means of iOS and Android.
DraftKings Inc. (Nasdaq: DKNG) is a digital sports home entertainment and gaming company created to sustain the competitive spirits of sports fans with items that vary across everyday fantasy, controlled video gaming and digital media. Headquartered in Boston, and introduced in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports wagering operator. DraftKings is a multi-channel provider of sports betting and video gaming innovations, powering sports and gaming entertainment for 50+ operators across more than 15 regulated U.S. and international markets, consisting of Arkansas and Oregon in the U.S. DraftKings' Sportsbook provides mobile and retail wagering for major U.S. and international sports and operates in the United States pursuant to policies in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania, Tennessee and West Virginia. DraftKings' everyday fantasy sports product is offered in 8 countries internationally with 15 distinct sports categories. DraftKings is the official everyday dream partner of the NFL, MLB and the PGA TOUR along with a licensed video gaming operator of the NBA and MLB and a main wagering operator of the PGA TOUR.
