Play Alberta, the province's only regulated online casino and sportsbook, has actually signed 2 NHL players as main ambassadors. Calgary Flames goaltender Dustin Wolf and Edmonton Oilers forward Leon Draisaitl have actually joined as partners.

- Play Alberta partnered with NHL stars Leon Draisaitl and Dustin Wolf to promote accountable betting.

- The contract will feature the players in educational products and fan engagement occasions.

- The collaboration constructs on existing deals Play Alberta accepts the Oilers and Flames companies.

This marks the very first time the platform has employed active expert athletes from Alberta's two NHL franchises. The deal will focus on promoting accountable betting and community engagement initiatives throughout the province.

Under the arrangement, both professional athletes will help support responsible gaming programs, consisting of Play Alberta's partnership with GameSense. The players will appear in educational campaigns stressing social duty and self-exclusion choices.

Alberta Gaming, Liquor and Cannabis (AGLC) vice president of video gaming Dan Keene stated the effort aims to strengthen connections between Alberta's sports culture and responsible gaming practices.

Play Alberta will also have unique fan meet-and-greets with Wolf and Draisaitl during the 2025-26 NHL season. The platform, which surpassed 434,000 gamer accounts and tape-recorded $275 million in net sales during the 2024-25 , sees the contract as a method to grow both the presence of the brand name and the awareness of player security.

Play Alberta broadens sports partnerships with CFL's Edmonton Elks

Play Alberta's engagement with professional sports continues to grow beyond hockey. In May, the operator revealed a multi-year handle the Canadian Football League's Edmonton Elks, making Play Alberta the group's official sportsbook partner.

The collaboration intends to increase fan engagement through interactive promos, giveaway rewards, and fan activities. Under the arrangement, Commonwealth Stadium was also relabelled Play Alberta Field on all home days.

The alliance with the Elks is part of Play Alberta's responsible play plan, lining up with AGLC's GameSense education tools and Self-Exclusion initiatives.

Players can access their online accounts to set adjustable limitations on deposits, losses, and betting activity, promoting much safer play and greater transparency.

Alberta prepares for iGaming launch

Even as Play Alberta is the exclusive authorized supplier of online gambling throughout the province, modifications are imminent. Dale Nally, minister accountable for video gaming policy and author of the iGaming Alberta Act, showed at the Canadian Gaming Summit that Alberta's managed iGaming market might open in early 2026.

Nally's upgrade revises an earlier target of October 2025 but aligns with operator expectations. The framework will allow private gaming business to make an application for licenses under an Ontario-style model. The new Alberta iGaming Corporation will be the market's regulator and conduct-and-manage body.

Consultations with land-based casinos and First Nations neighborhoods are ongoing, with the province emphasizing partnership on crucial concerns such as tax rates, marketing standards, and responsible video gaming procedures. A provincewide self-exclusion system covering both online and land-based gaming has currently been written into legislation.