World's largest privately-owned retail bookmaker moves into US market in collaboration with Elite Casino Resorts in Iowa.
LAS VEGAS, July 17, 2019/ PRNewswire/ - Betfred, the world's biggest privately-owned retail book maker, and premier gaming and resort location operator, Elite Casino Resorts have actually carried out an innovation and operations agreement for Sports Wagering for their Iowa clients.
Subject to regulative approval Betfred will be offering Elite Casino Resort consumers on facility, online and mobile betting with a full suite of handled products that includes BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing, as well as managed trading operations support. On July 11, 2019, the Iowa Racing and Gaming Commission authorized Betfred Sports Iowa, LLC as an Out of State Vendor for Grand Falls Casino Resort, LLC.
With over 50 years of market leading experience in the sports wagering market, as reflected in the over 1,600 retail shops in the UK, Betfred seeks to bring a finest in class sports wagering experience to the customers of Grand Falls Casino & Golf Resort in Larchwood, IA. Said Dan Kehl, CEO of Elite Casino Resorts, "We are excited to provide our visitors another first-rate product. With Betfred, Grand Falls Casino and Resort will be the best location in Iowa for sports wagering at our casino and on a safe and secure platform."
Fred Done, Chief Executive and co-founder of Betfred stated, "I'm happy to partner with Elite Casino Resorts in Iowaand we anticipate dealing with our brand-new partners and sharing our joint expertise in what is an extremely amazing opportunity and market for Betfred."
Betfred has partnered with SCCG Management in Las Vegas, led by its Principal Partner, Stephen Crystal, to represent the company in the US Native American and Non-Tribal gaming market development. SCCG is an internationally appreciated management consultancy focused on worldwide sports wagering, esports and the casino show business.
ABOUT ELITE CASINO RESORTS
Elite Casino Resorts presently owns and runs three leading video gaming and resort locations in Iowa. The Kehl Family of Dubuque, IA, bulk owners of Elite Casino Resorts, have been leaders in Iowa video gaming, granted the first riverboat gaming operator's license in Iowa on April 1, 1990 for the Dubuque Casino Belle, the very first American-flagged vessel to offer betting cruises in the United States.
ABOUT BETFRED
The company was founded by siblings Fred and Peter Done who started with simply one shop in Salford in 1967. Back then Betfred separated itself by providing excellent customer value and excellent service and those principles are still at the heart of business now. Operating across several video gaming channels consisting of 1600 retailers, Online & Mobile, places the business as a leading gaming technology vendor. Built over years of experience supplying market leading in-person and digital wagering services, Betfred is poised for an expansion into the American market through SCCG Management. Headquartered in Warrington in the United Kingdom. Betfred have a substantial sponsorship portfolio consisting of the World Snooker Championship, in golf the British Masters, World Matchplay Darts, Rugby League's Super League and Betfred is the Official Bookmaker of Royal Ascot.
ABOUT SCCG
SCCG concentrates on the investment in and advancement of around the world brand names, governmental and regulative management support, copyright, and tactical company development within global land-based gambling establishments, sports wagering, web gambling, gaming, esports and home entertainment markets.
