Allwyn has cemented its standing in the B2C side of the American betting, gaming and home entertainment spaces by finishing its bulk acquisition of PrizePicks.

The Swiss-based firm is now the complete owner of 62.3% PrizePIcks shares, corresponding to a stake of simply under $1.6 bn - though it is still based on some post-closing changes and does not include specific performance-based earnouts.

Terms of Allwyn's bulk stake in PrizePicks were first tattooed back in September 2025 in a deal which valued the American everyday dream sports (DFS) platform at around $2.5 bn.

Prior to the accusation, Allwyn was active in the US but its operations there were mainly B2B, alongside its agreement to handle the Illinois state lottery.

"We are thrilled to support and take part in the next stage of PrizePicks' growth," said Robert Chvatal, CEO of Allwyn.

"This financial investment advances Allwyn's technique to build a diversified worldwide entertainment platform and significantly enhances our presence in the United States.

"I look forward to working closely with Mike and the talented PrizePicks group to deliver even more compelling experiences for fans around the globe."

Allwyn's stake in predictions

The acquisition of PrizePicks has developed Allwyn as one of the world's most dominant betting PLCs - it is now the 2nd biggest betting PLC internationally after Flutter Entertainment and the largest noted lottery game company in the world.

This status was later declared by Allwyn's merger with OPAP, the operator of the Greek national lotto and a significant sports wagering company in the Mediterranean country. Allwyn and its moms and dad firm KKCG already maintained a stake in OPAP prior to this.

Since terms were concurred for a majority takeover, PrizePicks has continued to concentrate on item advancement and growth into new locations. The firm is already one of the 2 greatest DFS platforms in the US, along with Underdog Sports.

It now has brand-new horizons on its mind, nevertheless. Almost right away after Allwyn got its bulk stake in PrizePicks, the DFS platform started taking the required regulative steps to enter the US forecasts markets space, and in November it penned handle Kalshi and Polymarket to introduce its own predictions platform.

As forecasts are regulated by the Commodity Futures Trading Commission (CFTC), PrizePicks is effectively able to operate this item nationally.

The firm has taken its Team Picks, a sports team-based result type of predictions very similar to traditional win/lose sports wagering markets, live in 30 states and the District of Columbia. It likewise has a 'Culture Picks' item, focusing on entertainment and cultural events.

Mike Ybarra, CEO of PrizePicks, included: "Today marks a specifying moment for PrizePicks. Allwyn's international scale, functional expertise, and long-lasting approach make them an ideal partner as we continue to grow and progress.